True. North.

For more than two decades, I’ve helped companies uncover who they are, finding meaning beneath the surface through brand strategy and design. But over time, the process of defining others revealed something deeper in myself: that purpose isn’t found in building brands for their own sake, but in aligning what you create with what you believe.

There’s a point in every creative journey when skill gives way to conviction, when craft becomes calling. I’ve come to see that my own work has always been leading toward something more intentional, more personal. A practice and life devoted to meaning, clarity and connection.

“The true value of a project lies in its fundamental character.”

Through TIMBR, that belief takes shape. It’s where brand and design meet purpose. Where every detail tells a story and every decision is made with intention. Here, I work closely with clients to uncover their deeper truth and express it in a way that feels real and resonant.

Our truest work doesn’t just build recognition. It builds resonance. It reminds us that every moment is an opportunity to create something that reflects who we are, not just what we do.

Ken Zakovich
Creative Director • Brand Strategist