For millions of women across North America, maurices® is not just where they shop, it’s where they feel understood. As a billion-dollar specialty retailer, the brand has earned loyalty by meeting women where they are and helping them feel more like themselves when they leave. We were invited to explore shopping bag concepts for maurices® Everyday Bag®—a deceptively simple assignment tied to one of retail’s most emotional moments: the walk out the door. While the work was not ultimately selected for production, the opportunity to shape such a meaningful brand touchpoint was a privilege.