As Ely’s Old Fashioned Candy prepared to expand into the heart of Duluth’s Canal Park district, they needed more than a new logo. They needed clarity. We uncovered the heart behind the sweetness — a brand built on memory, generosity, and making small moments last longer. In partnership with glo Interior Design, we shaped both voice and environment. The result? A refreshed identity to carry their story forward from a single storefront to a North Shore destination. Coming soon.